Personalization and rich media formats
Take your plain text messaging to the next level. With Direct Messenger you can add images, videos, documents, QR codes, buttons and locations within Whatsapp. Direct messenger works with your Salesforce data sources to personalize your message and rich media in Marketing Cloud.
Multi channel management
Forget the time-consuming, manual tasks so you can focus on the strategic, value-added work that really matters. Direct messenger for marketing is the only tool to control all messaging channels. Configure template messages for all channels (eg, Facebook messenger, Whatsapp, SMS, etc.), make them part of a journey, connect bot conversations and publish in real time.
Data insights
Bring all of your data sources under one roof to track performance and gain actionable insights across all your messaging platforms. The Direct Messenger reporting API allows you to pull data into your BI tooling to get a complete picture of performance across channels